BMW has unveiled two new displays for Salone del Mobile 2013. One features the MINI Paceman, while the other uses lightweight materials.
BMW has unveiled two new displays for Salone del Mobile 2013.
First up, the MINI KAPOOOW! "crosses the boundaries of space and undergoes a transformation of its materials and forms." It is a multidimensional exhibit which showcases the MINI Paceman as an emotional product that breaks through the "norm." As a result, the sculpture shows a Paceman crashing through a wall and emerging surrounded by colorful papers that represent the prototyping stage of the creative process.
On the other hand, the BMW i Quiet Motion display was developed in cooperation with Ronan and Erwan Bouroullec. Designed to embrace the lightweight and environmentally-friendly image of BMW i, the Quiet Motion exhibit has electrically-powered cork platforms that slowly turn. The platforms also have leather seats and fiberglass roofs that are supported by carbon fiber columns.
Check out the press releases for additional information