It’s not the most expensive RAV4.

When Toyota unveiled the 2020 RAV4 TRD Off-Road, it left one nugget of information unannounced – pricing. We knew it’d require a noticeable premium over the entry-level offering, but thanks to a new report from Cars Direct today we now know the RAV4 TRD Off-Road will start at $36,300, including the $1,120 destination charge.  

The RAV4 TRD Off-Road, unveiled earlier this year at the Chicago Auto Show, takes the Adventure trim and adds a host of off-road focused bits inside and out. The RAV4 TRD features a specially tuned suspension, tweaked coil springs, and reconfigured shocks. Bespoke Falken Wildpeak Trail tires provide grip, wrapping around lighter 18-inch matte black wheels. All-wheel drive is standard. 

The 2020 Toyota RAV4 TRD Off-Road isn’t the most expensive RAV4 available. It is considerably more expensive than the entry-level LE trim that starts at $26,970. The most expensive one is the RAV4 Limited with all-wheel drive, which is $300 more expensive than the TRD Off-Road. It starts at $36,900, according to Cars Direct. The RAV4 Adventure is a $2,225 savings compared to the rugged RAV4 TRD.

The price premium for the RAV4 TRD Off-Road is for more than just a few suspension bits and tires. The trim comes with a dark front and rear lower fascias and has an exclusive two-tone color combo – Magnetic Gray Metallic with Ice Edge. Other colors that pair with Ice Edge include Midnight Black and Lunar Rock. Monotone colors include Super White or Ruby Flare Pearl.

Gallery: 2020 Toyota RAV4 TRD Off-Road

Inside, TRD touches continue. There are unique trim pieces and red contrast stitching throughout. The front headrests wear the TRD logo as do the all-weather floor mats and rear cargo mat. Power comes from the same 203-horsepower (151-kilowatt) 2.5-liter engine that's available in other trims.

Source: Cars Direct