Buick's latest ad sees the 2013 Encore as a small luxury crossover in a segment dominated by "dinosaurs" represented by oversized models.

Buick's latest ad sees the 2013 Encore as a small luxury crossover in a segment dominated by "dinosaurs" represented by oversized models (which because of their size hit hydrants).

This ad for the Encore says "the next big thing in luxury is small" and Buick has priced it from 24,950 USD. Power comes from a four-cylinder, 1.4-liter turbo gasoline mill outputting 138 hp (103 kW) and 200 Nm (148 lb-ft) linked to a front-wheel drive system while the optional AWD system is an extra 1,500 USD.

Offered in four trim levels, the 2013 Buick Encore comes as standard with a rearview camera, 18-inch alloys, seven-inch high-res full-color display and QuietTuning with Bose Active Noise Cancellation. Convenience Group is priced from 25,760 USD and brings dual-zone climate control, 120-volt outlet, auto-dimming rear view mirror, remote start and fog lights. Leather Group (from 27,460 USD) adds leather upholstery, power passenger seat, memory functions for the driver's seat, along with heated steering wheel and front seats.

The range-topping Premium Group will set you back 28,940 USD and will bring Lane Departure Warning, Forward Collision Alert, rain-sensing windshield wipers, 7-speaker Bose sound system with subwoofer, as well as front/rear park assist.

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Buick Encore tackles dinosaurs in latest ad [video]