Everyone from Alfa Romeo to Vauxhall has unveiled an art car in the past few years, so it comes as little surprise that Hyundai has announced plans to introduce an art car at the Seoul Motor Show.
Styled by world renowned artist Karim Rashid, the i40 art car will have a unique exterior with "triangular and rainbow shapes" that are meant to convey "speed and movement." According to Hyundai's Chief Marketing Officer, Won Hong Cho, "Karim Rashid's creative design philosophy and the unique individuality of Hyundai PYL (Premium Younique Lifestyle) brand represent a perfect match. Hyundai will showcase the i40 Art Car and a special design collection to offer visitors of the Hyundai booth at the Seoul Motor Show a variety of entertainment."
The model will be shown alongside "Karim Rashid's Special Collection of PYL" which includes a wristwatch, a backpack, a bag and a tumbler.