Hot on the heels of last night’s big debut, the 2020 Volkswagen ID.3 is being featured in a series of videos putting the spotlight on what the company argues is its third most important car after the Beetle and Golf. The compact five-door hatchback adopts a new design language reserved for the upcoming ID family of pure electric models, ushering in a fresh visual identity to separate the EVs from the conventionally powered VWs.

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It’s rarely a case when an automaker correctly uses the term “all-new,” but the ID.3 was truly developed from the ground up. Even the oh-so-familiar VW logo has a mildly updated look to signal the wave of the future as Wolfsburg is heavily investing in electric vehicles to make us forget about the Dieselgate ordeal. This zero-emissions hatch has just about the size of a Golf and is just the tip of the iceberg, with a whole fleet of ID cars planned for production in the next decade.

Looks may be subjective, but there’s no denying the ID.3 stands out among the ICE-powered cars offered by the VW core brand. The exterior represents a significant departure from the e-Golf it replaces, while the minimalist interior is also a first for the German brand. In case you haven’t noticed already, “pause” and “play” logos have been embedded into the brake and accelerator pedals, respectively.

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The adjacent videos are showing not only the regular ID.3, but also the upscale limited-run launch edition for which VW has already received 30,000 preorders. It comes with the mid-range 58-kWh battery and offers 201 hp (150 kW) of power, with an instant torque of 310 Newton-meters (229 pound-feet) channeled to the rear wheels.

Carrying a starting price of under €40,000 in Europe, the ID.3 1st is going to be offered in three fixed configurations, with the range topper being a “Max” version featuring everything from a head-up display and Beats sound system to a panoramic sliding roof and 20-inch wheels.

Production of the 2020 VW ID.3 will commence in November, but the first customer deliveries won't be made until next summer.

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