If the upcoming I.D. Buzz is any indication, Volkswagen is channeling the past to help shape its future. And the same can be said about the brand’s "new" logo. Ahead of this week's Frankfurt Auto Show, VW debuted its updated two-dimensional logo, replacing the three-dimensional blue-and-sliver logo first introduced in 2000.
"The new brand design marks the start of the new era for Volkswagen," Jürgen Stackmann, Member of the Brand Board of Management says. "By formulating new content and with new products, the brand is undergoing a fundamental transformation towards a future with a neutral emission balance for everyone. Now is the right time to make the new attitude of our brand visible to the outside world."
This new logo is subtle but unique. Not only does this look shed the 3D-styling of its predecessor for a flatter facade, but it's also the first iteration of the iconic roundel where the "W" in "VW" doesn't touch the outer circle. With the reduction in complexity of the logo, the company says this new logo "can be used extremely flexibly."
The updated logo makes its debut officially on the hood of the ID.3 electric hatchback. And in the future, it will be illuminated on certain models. An ideological successor to the iconic Bug, the ID.3 offers a range of 342 miles (550 kilometers), and will go on sale in Europe shortly after production kicks off in November. Already more than 30,000 examples of the EV have already been pre-ordered.
Gallery: 2020 Volkswagen ID.3
The curtain has been raised on “New Volkswagen“: On the evening before the first press day of the IAA International Motor Show in Frankfurt, the Volkswagen brand has unveiled its new logo and its new brand design. This world premiere marks the start of a new era for Volkswagen, accompanied by the presentation of the full-electric ID.301 at the same time. Volkswagen’s future is electric, fully connected and has a neutral carbon balance. With its new brand design, VW has created a uniform global 360° brand experience which is more modern and more authentic. The new Volkswagen logo with its flat two-dimensional design is clearer and has been reduced to its essential elements. The brand design and the logo aim for high flexibility and are intended for digital applications. The realignment of Volkswagen’s brand design is one of the world’s largest rebranding campaigns. The changeover to the new brand design is due to be completed by mid-2020.
“The new brand design marks the start of the new era for Volkswagen,” says Jürgen Stackmann, Member of the Brand Board of Management responsible for Sales, Marketing and After-Sales. “By formulating new content and with new products, the brand is undergoing a fundamental transformation towards a future with a neutral emission balance for everyone. Now is the right time to make the new attitude of our brand visible to the outside world.”