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Malaysian pride and joy

Proton Holding Berhad, Malaysia's largest car manufacturer, launched the Proton Persona last Wednesday making it the fifth vehicle in their current line-up which already features the Waja, Gen.2, Savvy and Satria Neo. Malaysian king Sultan Mizan Zainal Abidin helped offically launch the car to the eagerly awaiting public. 2,200 orders had been received before the launch and 350 customers received their purchased car that very day before ever seeing, let alone test driving it.

The Proton Persona has been developed according to Proton's i-CARE commitment. Proton aims to improve all aspects of their cars within the i-CARE commitment, ranging from design, styling and production to sales and after-sales. Mr Azlan, Chairman of Proton Holding Berhad: “It is an endorsement of You Can Count On Us promise that we made with the launching of the PROTON i-CARE, which is a commitment to quality made by all PROTON citizens. The fact that the bookings were made before the unveiling of the actual car is testimony of the public’s belief and confidence in PROTON.”

The Persona comes in five guises, all with an improved 1.6 liter Campro engine, namely: base-line automatic and manual; medium-line, automatic and manual; and high-line automatic only. Pricing ranges from RM44,999 to RM55,800 (9,500 to 11,500 Euro) making it one of the most competitively priced cars in its segment.

Gallery: New Proton Persona Launched

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