Though, there might be some bait-and-switch happening here.
In April, Jeep promoted an insanely affordable $143 per month lease deal on the then-new Gladiator pickup. It sounded too good to be true… because it sort of was. While you likely won't be able to pick up the truck for as little as $143 a month, the Gladiator is still the cheaper lease deal of the two between it and Jeep's more-traditional off-roader, the Wrangler.
According to CarsDirect, Jeep Gladiator lease deals are typically $75 per month cheaper than similar lease options on the Wrangler. The publication cites one example in California, where the company asks $245 per month for 36 months, with $4,259 due at signing and a 10,000-mile per year allotment, on a 2020 Gladiator Sport. That's based on an MSRP of $37,040.
Compare that to the cost of a four-door Wrangler Unlimited Sport with an MSRP of $36,235. Jeep wants $269 per month for 36 months with $4,389 due at signing for what equates to the same vehicle sans bed. The pricing increase is more lopsided for the two-door model; a $31,540 Wrangler Sport costs $327 for 36 months with $3,999 at signing, or $75 more than the Gladiator with the same terms.
When comparing the two vehicles based solely on MSRP, the Gladiator is the more expensive of the two. The pickup starts at $33,545, while the base Wrangler asks $28,295. Residual value is what makes lease deals on the Gladiator so cheap. CarsDirect says the pickup has as much as an 18% advantage in 36-month residual value when looking at base trims.
Gallery: 2019 Jeep Gladiator (Euro-spec)
But the Gladiator suffers from an issue that the Wrangler doesn't: markup. When it first went on sale, some dealers applied as much as $20,000 onto the Gladiator's final asking price. And in one of its first months, a study found buyers paid an average of over $56,000 for the truck. Assuming you're able to find a Gladiator with the advertised lease deal above, jump on it.