Hyundai has released its second ad for the 2013 Super Bowl scheduled on February 3, starring the Santa Fe.
Hyundai has released its second ad for the 2013 Super Bowl scheduled on February 3.
Following last week's "Don't Tell", Hyundai has revealed the "Team" ad which once again showcases the 2013 Santa Fe. This spot will run during the first quarter of the game and represents a "pint-size ode to the action movie genre" where a child recruits his own team to face the neighborhood bullies.
The seven-seater Santa Fe plays an important role in helping the youngster and his mother pick up the necessary team members to confront the "neighborhood troublemakers".
Three other ads will be aired during Super Bowl XLVII: "Epic PlayDate", "Stuck" and "Excited". The first one will star a Santa Fe at "an unforgettable and epic play date" while a "legendary alternative rock band" will be in charge of the sound track.
In the second one we'll see newlyweds driving a Sonata on a road trip and getting stuck behind rolling objects. The last one is with a Hyundai Genesis R-Spec racing on a circuit, with NFL commentator Gus Johnson doing the play-by-play voice.