A clever switch of roles between consumer and product depicts a physically fit man submitting himself to a series of physical tests...

Today we can finally bring you video footage of the brand new Jaguar XF following the detailed information from last week.

The new Jaguar XF is almost upon us with its Frankfurt debut and from then, we will start seeing whether it can live up to its expectations, its mission to rescue Jaguar. Ford is eager to rid itself of the English specialty marque but the XF might just change some minds across the Atlantic.

Enjoy the video and let us know what you think about the looks and sounds of the new Jag.