On the outside the XF reflects a new contemporary yet sporting design language which Jaguar declares will be applied to all future models.

Looking like a scene out of the retro-futuristic film, “Brasil”, this clever TV commercial for the South African market suggests that potential owners of the BMW M3 should undergo the same performance testing of the M3. A clever switch of roles between consumer and product depicts a physically fit man submitting himself to a series of physical tests similar to those performed during a vehicle's development to see if he is worthy to drive the M3 instead of the other way around. Unfortunately, the commercial only shows a few seconds of the M3 towards the ends with the physically fit man hurling down a test track with an evil grin.