GM has fallen in love with 'parts-bin' interiors, but the company is reportedly dropping the strategy on their next-generation full-size SUVs.

Car & Driver says the upcoming Cadillac Escalade, GMC Yukon and Chevrolet Tahoe / Suburban will each have their own unique instrument panels and center stacks. The models are also slated to have different materials, unique control knobs and other "design elements."

According to Chris Hilts, GM's creative manager of interior design, “We went to a lot of [consumer] clinics. What we learned is that truck customers like their interior to feel like a truck. In some of our past experiences, we felt truck customers would like a passenger-car interior."

Hilts also said customers want the interiors to be further differentiated, so the $70,000 Escalade doesn't feel like a $45,000 Tahoe. The designer confirmed there will be some common components, but stressed they will be things that people don't notice.

Gallery: GM Full-Size SUVs to have unique interiors - report

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