The Rapide E and Lagonda Concept have been on show at the company's flagship showroom.

Aston Martin has been showcasing its electrified future in London, with two of its future models on display.

The Rapide E, Aston Martin's first all-electric production car; and the Lagonda Vision concept which showcases the reborn brand and its future all-electric products have been on show at Aston Martin's central London showroom in Mayfair.

The Rapide E is Aston Martin's first all-electric production vehicle, and only 155 will be built.

The Rapide E's twin-motor drive system sends around 602 horsepower to the rear wheel, propelling it to 60 mph (96 kph) in under four seconds and onto a limited top speed of 155 mph (250 kph). It will be produced at Aston Martin's new St. Athan plant in Wales, which is also handling the assembly of the brand's first SUV, the DBX.

"Rapide E is proof of Aston Martin's commitment to its Second Century Plan. Having an electric powertrain is no longer just a vision for our company, it’s reality," said John Caress, Vehicle Line Director for Rapide E at Aston Martin Lagonda. "We are producing fully-electric vehicles which will form part of our future strategy that will culminate when the first Lagonda vehicle enters the market.

"We have worked hard to ensure the high-performance standards of our customers are met. To achieve this Rapide E has a range of just over 200 miles on the Worldwide Harmonised Light Vehicle Test Procedure (WLTP) and a 0 to 80 percent charge which can be achieved in under 35 minutes using an 800V DC 100kW charging station.”

The Rapide E will make its U.K. dynamic debut at this week's Goodwood Festival of Speed.

Meanwhile, the Lagonda Vision Concept previews what we can expect from the Lagonda brand going forward. The nameplate was revived by Aston Martin a few years ago as an ultra-exclusive, all-electric luxury brand. The concept is essentially an SUV, much like the brand's upcoming new production model.

"When we relaunched Lagonda, we set ourselves an ambitious target to be the world’s first luxury electric brand. We see the Lagonda brand sitting within a unique niche in the market," said Marek Reichman, Chief Creative Officer at Aston Martin Lagonda. "It is for the high-end luxury customer who wants to explore and be autonomous while remaining mindful of the impact they are having on the environment."

"Lagonda will achieve this but it will also provide joy and delight to the people who get to enjoy its unique internal environment."

Gallery: Aston Martin Lagonda Vision Concept and Rapide E in London showroom

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ASTON MARTIN LAGONDA SHOWCASES ELECTRIC FUTURE

  • Aston Martin Lagonda hosts first Electric Future event in London
  • Newly unveiled Rapide E and Lagonda Vision Concept on display
  • Exhibition is at Aston Martin Mayfair from the 26th until the 27th of June
26 June 2019, London: For two days in central London, Aston Martin Lagonda will be showcasing its zero emission powertrain technologies with the company’s first Electric Future event. Relaunched as the world’s first zero emission luxury brand in 2018, Lagonda will confound traditional thinking and take full advantage of the latest advances in electrification and autonomous driving technologies.
 
Sitting nose-to-nose will be the company’s first electric sports car, Rapide E and its all-electric Lagonda Vision Concept. With the Lagonda Vision Concept unveiled at the Geneva Motor Show in 2018 and Rapide E at the Shanghai Automotive Show a few months ago the event provides the first chance for the UK to preview the company’s future technologies.  
 
Both cars will be on display on Wednesday the 26th of June until Thursday the 27th of June at the company’s central London showroom, Aston Martin Mayfair. Representatives from Aston Martin Lagonda will be on hand to talk guests through the technology and a gigantic floral display by London-based florist, Grace & Thorn, will provide a gorgeous backdrop to showcase each of these future editions.
 
Speaking about the event, Marek Reichman, Chief Creative Officer at Aston Martin Lagonda, said: “When we relaunched Lagonda, we set ourselves an ambitious target to be the world’s first luxury electric brand. We see the Lagonda brand sitting within a unique niche in the market. It is for the high-end luxury customer who wants to explore and be autonomous while remaining mindful of the impact they are having on the environment. Lagonda will achieve this but it will also provide joy and delight to the people who get to enjoy its unique internal environment.”
 
Currently on the market, the Aston Martin Rapide E is the first battery electric vehicle (BEV) produced by the famous British marque. It will enter production at the end of the year at the company’s second manufacturing facility and the marques Home of Electrification, St Athan which is based in Wales. 
 
With a limited run of just 155, the same number as the vehicle’s electrically limited top-speed, the project has been completed in partnership with Williams Advanced Engineering. Featuring twin electric motors that produce 610PS and 950Nm of torque, Rapide E will be capable of reaching 0-60mph in less than four seconds. With performance characteristics tuned to match or exceed those of the original V12 model. Capable of achieving 0-60mph in under 4 seconds and a 50-70mph time of just 1.5 seconds.
 
Speaking about Rapide E, John Caress, Vehicle Line Director for Rapide E at Aston Martin Lagonda, said: “Rapide E is proof of Aston Martin’s commitment to its Second Century Plan. Having an electric powertrain is no longer just a vision for our company, it’s reality. We are producing fully-electric vehicles which will form part of our future strategy that will culminate when the first Lagonda vehicle enters the market.
 
“We have worked hard to ensure the high-performance standards of our customers are met. To achieve this Rapide E has a range of just over 200 miles on the Worldwide Harmonised Light Vehicle Test Procedure (WLTP) and a 0 to 80% charge which can be achieved in under 35 minutes using a 800V DC 100kW charging station.”
 
To see both vehicles please visit Aston Martin Mayfair at 113 Park Lane, Mayfair, London, W1K 7AJ from 8:30am until 6pm from Wednesday the 26th of June until Thursday the 27th of June. The next appearance for Rapide E will be its UK dynamic debut at Goodwood Festival of Speed which runs from the 4th until the 7th of July 2019.