Your kid might never own a real McLaren, but he or she can at least experience one with the new McLaren 720S Ride-On. The tiny car is available to order now, and prices start at £315 ($400 at current exchange rates). If your little tyke already McLaren's previous P1 ride-on, this model would make quite an addition to his or her collection of pint-sized machines.
Gallery: McLaren 720S ride-on
The little McLaren maintains many of the features from the real thing, including functional dihedral doors. The interior even has an infotainment screen, and it comes pre-loaded with children's songs. If kids would prefer to hear something else, there are SD card and USB ports.
Pressing the accelerator pedal causes a simulated engine sound to play from the speakers since the ride-on's electric motor can't compare to the noise from the real thing's twin-turbo 4.0-liter V8. There are working brake lights, too. If parents want to control where their kid is going, there's also a remote control for the vehicle for them to use, making this McLaren practically an autonomous vehicle.
At official McLaren retailers, the 720S ride-on is available in the brand's trademark Papaya Spark orange paint that lends the vehicle an authentic appearance. Other toy stores get it in a wider array of colors, including Azores Orange, Belize Blue, Lantana Purple, Onyx Black, Mauvine Blue, Silica White, and Saros Grey.
McLaren recommends the 720S for three- to six-year-olds, but the company's promo video suggests that it has enough power to move with an adult behind the wheel, too.
New McLaren 720S 'Ride-On' set to electrify next generation of supercar enthusiasts
27 Jun 2019
First-ever McLaren 720S ‘Ride-On’ builds on earlier McLaren P1TM children’s model with even greater McLaren authenticity
Exclusive Papaya Spark launch colour for official McLaren retailers – just like the real car - to come later in the year
Seven further McLaren paint choices available in selected global toy stores
Infotainment system can play music or even show a movie on dashboard screen
Remote control included for ‘autonomous’ or parental driving mode
Available to order now, prices start at £315, at selected global toy stores
Watch the video at: https://youtu.be/bTierQmUw68
McLaren Automotive is pleased to confirm that the latest version of its multiple award-winning McLaren 720S – recently voted World Performance Car 2019 by the World Car of the Year jury – will be available now for the younger generation of supercar fans to ride home from selected global toy stores.
Empowering this young new generation of enthusiasts with the unparalleled driver involvement that has made the McLaren sportscars and supercars from Woking, UK, acclaimed around the world, the new Ride-On takes the genre to the next level of McLaren authenticity. And with a range of popular McLaren colours available, three-to-six-year-olds have never had it so good, being able to choose from Azores Orange, Belize Blue, Lantana Purple, Onyx Black, Mauvine Blue, Silica White, or Saros Grey.
The new, officially licensed McLaren 720S ‘Ride-On’ follows 2016’s launch of the brand’s first children’s electric car, the McLaren P1TM ‘Ride-On’. Inspiring younger McLaren enthusiasts and future car owners everywhere as the most accessible version of the Ultimate Series icon, the diminutive McLaren P1TM edition proved that small things really can come in McLaren-shaped packages.
Now the McLaren 720S ‘Ride-On’ is set to become the talk of the playground by further embracing the McLaren ethos. Functioning dihedral doors combined with exposed carbon-style elements and signature 720S styling cues immediately identifies the model with the actual car.
Availability of an authentic McLaren colour range for the first time on one of the brand’s ‘Ride-Ons’ confirms this as a playtime runabout that could only have come from McLaren. The exclusive launch colour, available later in the year and only through McLaren Retailers, is the McLaren heritage hue, Papaya Spark. Like the McLaren P1TM ‘Ride-On’, the McLaren 720S ‘Ride-On’ is powered by an electric motor operated by a working accelerator pedal with added engine sounds - because we all like to hear an engine! That “engine” operates with a key, but it can also be controlled by remote control to provide a degree of automotive autonomy, as well as parental control. A brake function –with brake light – and a dashboard display screen that gives key information will help to allay any toddlers’ range-anxiety.
The screen also houses the infotainment system, with buttons for different functions on the dashboard. When not whizzing around the nursery, the youngest of all McLaren drivers can take time out to listen to music or watch a short movie by plugging a USB or SD card into the sockets provided. A selection of popular songs for six-year-olds is pre-loaded into the system.
Priced from £315, the junior McLaren comes with an equally junior price. In fact, it would be possible to buy seven hundred 720S ‘Ride-Ons’ for the cost of one real 720S Coupé. But just like the real thing, however, every 3-6-year-old’s dream machine is expected to be in high demand.
A video has been released and can be viewed here: https://youtu.be/bTierQmUw68
Notes to editors:
A selection of high resolution images accompanying this release is available to download from the McLaren Automotive media site – cars.mclaren.press
About McLaren Automotive:
McLaren Automotive is a creator of luxury, high-performance sportscars and supercars.
Every vehicle is hand-assembled at the McLaren Production Centre (MPC) in Woking, Surrey, England.
Launched in 2010, the company is now the largest part of the McLaren Group.
The company has defined product families: Sports Series, Super Series, Ultimate Series and Motorsport which are retailed through over 80 retailers in more than 30 markets around the world.
McLaren is a pioneer that continuously pushes the boundaries. In 1981, it introduced lightweight and strong carbon fibre chassis into Formula 1 with the McLaren MP4/1. Then in 1993 it designed and built the McLaren F1 road car - the company has not built a car without a carbon fibre chassis since. As part of the Ultimate Series, McLaren was the first to deliver a hybrid hypercar, the McLaren P1™.
Announced at Goodwood Festival of Speed in 2018, the company’s Track25 business plan will see it invest £1.2billion in research and development to deliver 18 new cars or derivatives by the end of 2025.
In 2018, the company launched the 600LT and the first two cars of Track25, the McLaren Speedtail, the next Ultimate Series, and McLaren’s first ever Hyper-GT, and 720S Spider. It also opened a new £50m McLaren Composites Technology Centre in the Sheffield region in the North of England that will see it produce the next generation of lightweight carbon fibre ‘tubs’ that are at the heart of all McLaren cars.
2019 saw McLaren launch the 600LT Spider, the unveil of the previously-confirmed track-only Senna GTR and the new McLaren GT revealed as the fourth car of Track25.
To support the development, engineering and manufacture of its range of innovative sportscars and supercars, McLaren Automotive partners with world leading companies to provide specialist expertise, technology and solutions. These include Richard Mille, Pirelli, Dell Technologies, Ashurst, AkzoNobel and OnePlus.