Apparently, electric motors aren't as impressive as potato arc reactors.
We begin this story with an Avengers: Endgame spoiler alert. Actually, scratch that – the movie has been out for two months, which in the Marvel Cinematic Universe equates to approximately 3000 years so yeah, Tony Stark – AKA Iron Man – is dead. Audi was consistently the automaker-of-choice for superhero Stark, but in the real world, the Hollywood - Ingolstadt relationship endures with the latest Marvel-themed Audi short film featuring Spider-Man.
What’s the crux of this extended Audi commercial? Peter Parker and Ned are trying to win the school’s science fair, and they get some help in the form of the company’s e-tron GT concept car. There’s more to it than that, obviously – the science fair “emergency” requires quick action from Spider-Man to save the day, which invariably sees the superhero slinging his way through the city. And because this is really a lengthy Audi commercial, there are plenty of close-ups with Peter Parker driving the e-tron in a spirited manner, hoping to reach the school before it’s too late. Naturally, Spider-Man saves the day, which in this case means nabbing second place. Perhaps they would’ve won if Peter and Ned had known the e-tron GT concept’s electric range when the judges asked.
Gallery: Audi Spider-Man Far From Home
Audi had a similar video promoting its e-tron SUV leading up to Avengers: Endgame back in April. In that spot, Bree Larson’s Captain Marvel was briefed on the production SUV’s capability before launching into all-out war with Thanos. Ironically, Captain Marvel’s role in the blockbuster was rather small, but Audi’s presence in the film certainly didn’t go unnoticed.
Audi and Sony Pictures Entertainment team up on "Spider-Man™: Far From Home" digital content
- All-electric Audi e-tron SUV appears in addition to the Audi A7 and Audi Q8 in Sony Pictures’ “Spider-Man: Far From Home”
- Tom Holland as Peter Parker stars in latest digital content from Audi, featuring the all-electric Audi e-tron GT concept
- Audi to sponsor world premiere of Sony Pictures’ “Spider-Man: Far From Home” in Hollywood
HERNDON, Va., June 19, 2019 – Audi has teamed up with Sony Pictures Entertainment to release exclusive digital content ahead of this summer’s upcoming film, “Spider-Man: Far From Home.”
The digital short titled “Science Fair,” features Peter Parker (Tom Holland) and his best friend Ned (Jacob Batalon), up against some very serious competition at the school science fair. To save their presentation, Peter races against time to acquire the perfect scientific advancement: the all-electric Audi e-tron GT concept.
Watch the digital short here.
“Teaming up with Sony Pictures to showcase the latest step in Audi’s evolution—electrification—gives us a unique opportunity to better socialize this important technology with a highly engaged audience,’’ said Loren Angelo, vice president of Marketing, Audi of America. “Peter Parker represents the continuing high-tech evolution of the Audi storyline within the Marvel Cinematic Universe."
“Creativity and collaboration are fundamental elements and at the core of this business,” said Jeffrey Godsick, EVP of Brand Strategy and Global Partnerships for Sony Pictures. “Audi has always been a company that has emitted creativity into the business, which is evident by this great piece of content they have created for Spider-Man: Far From Home.” Audi vehicle placement in “Spider-Man: Far From Home” includes the all-electric Audi e-tron SUV and the Audi A7 and Audi Q8. Audi vehicles will also make an appearance at the "Spider-Man: Far From Home" Hollywood premiere this summer.