Fiat has created this one-off Panda Monster Truck to star in a TV ad promoting the new Panda 4x4.
The Monster Truck version is based on the Panda 4x4 with a Jeep CJ7 4200 floor panel. It rides on road tractor wheels with "High Speed" tires that measure 150 cm (59 inches) in diameter and are 50 cm (19.6 inches) wide. These huge tires have been fitted with specially turned solid steel flanges, resulting in a 390 cm (153.5 inches) height, 380 cm (149.6 inches) length and 250 cm (98.4 inches) width.
For making the ad Fiat teamed up with Mercurio Cinematografica, set designer Andrea Faini and the Fabio Gementi Workshop to showcase the vehicle's 4x4 capabilities in the commercial created by the Leo Burnett agency.