MINI has set two new Guinness World Records by cramming a current and classic Cooper full of women.

MINI has been on a Guinness World Records kick lately, so it comes as little surprise the company decided to celebrate Guinness World Records Day by setting two new records.

The first record was set by having 28 female gymnasts cram themselves into a 2012 Cooper. By using every inch of space - including the dashboard, footwells and trunk - the group managed to beat the previous record of 27 people.

The second record was set when 23 women squeezed themselves into a classic MINI on live TV. Their attempt bested the previous record by two people.

Gallery: MINI sets two new Guinness World Records