The cool overlander costs under $40,000 all total, but it's not for sale.
In the pickup truck world, the midsize Nissan Frontier is a veritable dinosaur. It hit the scene in 2004 and save for some minor tweaks, it hasn’t really changed since then. That’s not to say the old truck doesn’t have a following. 2018 was the Frontier’s second-best sales year with over 79,600 trucks sold, and Nissan is hoping to capture more sales by presenting the truck as an inexpensive, highly capable overlanding machine for adventurous campers.
Enter the Nissan Destination Frontier – the official name given to this one-off build. The truck starts life as a Crew Cab SV 4x4 Midnight Edition, which already has some decent off-road chops. To improve on that, Nissan adds a three-inch lift and mounts up a set of meaty off-road tires for better clearance and traction. With extra mobility comes the need for added protection, so skid plates, rock sliders, and a new front bumper are also part of the package. A WARN winch is installed up front for those times when things go a bit too far in the wrong direction.
Gallery: Nissan Destination Frontier
For the overlanding crowd, simply getting there is only half the adventure. As such, the Frontier is fitted with a Leitner Designs bed rack that provides some extra side storage. More importantly, it helps support a rooftop tent, and since you can’t go camping without some cold beverages, a Domestic fridge/freezer in the bed is part of the package as well.
“This special Destination Frontier is designed to do two things: first, demonstrate Frontier’s durability, quality, and reliability, even when traveling to remote destinations. And second, to help democratize the overlanding experience by showing a more affordable approach to the sport,” said Tiago Castro, Nissan’s director for light commercial vehicles in North America.
If you’re wondering when you can buy this truck, unfortunately it’s just a one-off build. However, the parts to create your own Destination Frontier are readily available, and Nissan says the complete price tag for this rig falls under $40,000. You can see it in person May 17 – 19 at the 2019 Overland Expo West in Flagstaff, Arizona.
Nissan’s Destination Frontier provides blueprint for affordable,
high-quality overlanding experiences and adventures
Nissan’s Destination Frontier1 one-off truck is a highly capable, high value and
quality overlanding rig created for less than $40,0002
Key modifications include 3-inch lift kit, rooftop tent, light bars, bed racks and
The custom Destination Frontier will be on display at annual Overland Expo West
in Flagstaff, Ariz. May 17–19
FLAGSTAFF, Ariz. (May 15, 2019) – Hobbies don’t have to cost a fortune. That’s the
statement Nissan is making with the debut today of the one-off Destination Frontier, a
highly capable, high-quality overlanding truck built on a budget.
Overlanding is an exciting form of outdoor adventuring taking participants into
sometimes-extreme terrain and climate conditions – often thought to be only for ultraexpensive modified trucks and SUVs. All in, the price tag on the Destination Frontier
one-off truck is under $40,000.
“This special Destination Frontier is designed to do two things: first, demonstrate
Frontier’s durability, quality and reliability, even when traveling to remote destinations.
And second, to help democratize the overlanding experience by showing a more
affordable approach to the sport,” said Tiago Castro, director, Light Commercial Vehicles,
Nissan North America, Inc.
Starting with a 2019 Frontier Crew Cab SV 4x4 Midnight Edition, the modifications
concentrate on enhanced ground clearance and overall body and drivetrain protection
from off-trail obstacles. First, a Nisstec 3-inch lift kit and Nitto Trail Grappler off-road
tires mounted on American Racing AX201 wheels were installed, providing the
overlanding-necessitated extra height and rough terrain traction.
A Hefty Fabworks front bumper, skid plates and rock sliders were added for an additional
level of protection for the engine, transmission and body. Also added up front was a
powerful WARN Industries ZEON 10-S winch, WARN Winch Roller Fairlead and WARN
Epic Winch Hook for helping negotiate extra tough situations.
Since overlanding adventures are known to extend beyond simple day trips, a Leitner
Designs bed rack, topped with a CVT Mt. Shasta rooftop tent, was added along with
items such as a Dometic fridge/freezer and slider, Rhino Rack Pioneer Tray and Baja
Designs LP6 Pro lights. Helping keep the dirt and mud where it belongs – off the carpet –
are WeatherTech floor mats.
Frontier offers exceptional acceleration, towing capacity and all-around off-roading
ability. Its powerful engine – a 4.0-liter DOHC V6 producing 261 horsepower and 281 lbft of torque – is specifically tuned for the unique demands of truck use. Frontier’s
maximum towing capacity is rated up to 6,720 lbs. when properly equipped.
With a starting MSRP4 of $19,090, the 2019 Frontier remains America’s most affordable
“As a multiple-time quality award recipient, Frontier has a tremendous reputation for
quality and durability – making it a terrific platform for overland adventures where the
nearest service station or road could be miles away,” added Castro. “We believe
Destination Frontier will spark the imagination of customers who would like to get into
overlanding but don’t want to spend a fortune in the process.”
The Nissan Destination Frontier will be on display during the 2019 Overland Expo West,
May 17 through 19, at Ft. Tuthill County Park in Flagstaff, Ariz.
For more information on Nissan’s family of overlanding suitable trucks and SUVs,
including Frontier, TITAN, Armada and NV Van, please visit NissanNews.com.