Volkswagen is promoting the seventh generation of the recently introduced Golf with a TV ad starring Depeche Mode's Dave Gahan.

Volkswagen has chosen Depeche Mode frontman Dave Gahan to star in the latest Golf VII ad.

The theme of this commercial is the band’s “People Are People” hit song from the album “Some Great Reward” that came out in 1984. With this ad, the German auto brand is trying to say that this is truly a Volkswagen by showing a wide variety of people from different backgrounds and age groups driving the new hatchback.

Towards the end of the clip, lead vocalist Dave Gahan makes a special appearance in the commercial, behind the wheel of the new Golf VII. 

Depeche Mode's Dave Gahan stars in Golf VII ad