Ram sales are already up this year.
Yes, there’s a medium-sized Ram pickup truck coming, though exactly when it will arrive is still unknown. Until then, Ram is hoping buyers will simply opt for one of its competitively priced fullsize trucks.
With a starting MSRP of $27,395, the 2019 Ram 1500 Classic provides a fullsize helping for what is essentially midsize money. It comes in about $6,000 under the all-new 2019 Ram 1500, which also means that big pickup customers can still leave the dealership feeling full, without having to pony up for the very latest version. And with no truck below it in the showroom, Ram boss Jim Morrison is hoping the lower pricing of the Ram 1500 Classic and Warlock will attract buyers.
"I think one of the nice things about the Ram Classic and Warlock is we’re able to provide a truck to those [midsize] customers with a great price point,” Morrison stated in an interview with Motor1.com.
Gallery: 2019 Ram 1500 Classic Warlock
While pricing is a major sales motivator, some customers still lack the appetite for a fullsize truck. Fuel economy concerns might be an issue, but factors for downsizing include a basic preference for something smaller to drive, especially in places where a bigger truck would be just as cumbersome as it is useful.
"In some places where there are size constraints, a fullsize truck might not suffice," Morrison admitted.
To that end, FCA CEO, Mike Manley recently reiterated in an earnings call that Ram has a "metric ton" midsize truck coming, and will address a segment of the market the new Jeep Gladiator can’t satisfy. Much in the same way, a new Ram SUV would make sense to play off the Jeep family, but Morrison wouldn’t comment.
"A lot of our dealers sell both Ram and Jeep. Jeep's got a full [SUV] portfolio," he concluded.
According to FCA CEO Mike Manley in the recent earnings call, the 2019 Ram 1500 Classic will be around for some time to come, and will be a pivotal vehicle responsible for attracting government and commercial fleet sales. This leaves the all-new model open to target the individual consumer more effectively.