Ford Racing has unveiled their new livery that will be used on a global basis. It features a white or black exterior with black and blue stripes.
Ford Racing has unveiled their new livery that will be used on a global basis.
Designed to be instantly recognizable, the livery ensures that fans know they are "looking at a car supported by Ford Racing." Prototypes and concepts - like the Mustang Cobra Jet Twin-Turbo - will feature a white exterior with black and blue stripes running the length of the car. Development models, on the other hand, will have a black exterior with black and blue stripes.
The livery will debut on the 2013 NASCAR Sprint Cup Series Fusion, but will eventually spread to various motorsport programs including NHRA, GRAND-AM, Rally America, BITD, CTCC and the V8 Supercar Series. Ironically, following a recent announcement of Ford pulling out of the World Rally Championship, the media photo above includes the WRC Fiesta rally car.
In a statement, Ford Racing director Jamie Allison said "We’re using racing to reach out to enthusiasts, reinforcing the message about the unification of Ford into a single, more focused manufacturer powered by exciting, fuel efficient and high performance turbocharged engines.” He added, “We’re bringing together our production vehicles under the global Ford banner, and we’re mirroring that by creating a visual connection everywhere we race around the world."