Toyota has quietly announced plans to offer a Prius Persona Series in the United States. It features an exclusive Black Cherry Pearl exterior and a stylish interior.
Toyota has quietly announced plans to offer a Prius Persona Series in the United States.
Designed to appeal to "style-focused" buyers, the model is distinguished by exclusive Black Cherry Pearl paint (Black and Blizzard Pearl are also available), special badging and unique 17-inch alloy wheels.
To spruce up the cabin, designers added black SofTex seats and red contrast stitching. There's also dark chrome trim on the steering wheel, doors and gear shift ring.
Like the standard model, the Persona Series is powered by a hybridized 1.8-liter four-cylinder engine that develops 134 hp (100 kW). It enables the model to accelerate from 0-60 mph in 9.8 seconds and hit a top speed of 112 mph (180 km/h).
The 2013 Prius Persona Series is priced from $27,130 which represents a $1,365 premium over the Prius Three that it is based on.