Toyota has teamed up with NASCAR's Kyle Busch to create a bespoke Camry for the SEMA Motor Show.

Toyota has teamed up with NASCAR's Kyle Busch to create a bespoke Camry for the SEMA Motor Show.

Dubbed the Rowdy Edition, the one-off model is based on the Camry SE and was built by Detroit Speed & Engineering in Mooresville, North Carolina. It features a wide-body kit, a front splitter and a rear diffuser. There's also a ram-air hood, a dual exhaust system and 18-inch alloy wheels with BF Goodrich G-Force Sport Comp 2 tires.

Interior changes include illuminated sill plates, an Advent Otocam3 entertainment system and two-tone leather seats from the Lexus IS F.

The model will be displayed alongside three other modified Toyotas as part of the company's Racing Dream Build Challenge. Fans can vote for which vehicle they like best and the winner's charity will be awarded a check for $50,000 (€38,550).

Be part of something big

Toyota Camry gets the NASCAR treatment for SEMA