The new truck arrives early next year and will come standard with a Resistol Black Gold 20X felt cowboy hat
Buy a truck, get a hat
Only in Texas, the Lone Star State where everything is bigger and better, you can buy a truck and you get a hat. Actually, you get a hat with your truck. The sales line goes for the limited edition Resistol Edition 2008 Dodge Ram 3500 Laramie Mega Cab which is due to arrive in showrooms early next year and includes Resistol's best selling Black Gold 20X felt cowboy hat.
The Dodge Ram is powered by the new 350 hp 6.7 liter Cummins turbodiesel which is ready for the 2010, 50-state emissions standards three years early and is available as a 4x2 or 4x4. The Resistol Edition comes in a special two-tone paint scheme of Dark Khaki Metallic (upper body) and Light Khaki Metallic (lower body, front and rear fender flares), special badges on the B-pillar and wheel-to-wheel stainless steel tubular side steps. The interior is adorned with Yuma and Graystone leather embossed with Resistol cowboy hat logo and special floor mats.
Production is set to start late 2007 in Chrysler's Saltillo (Coahuila, Mexico) plant and the limited edition is priced at USD 48,310.