According to a recent report, Jaguar CEO Ralf Speth wants the next-generation XJ to be more conservative like the Audi A8, BMW 7-Series and Mercedes S-Class.

The Jaguar XJ is a radical departure from its predecessor, but it appears some people aren't happy with the car's aggressive styling.

According to Inside Line, CEO Ralf Speth wants the next-generation model to be more conservative like the Audi A8, BMW 7-Series and Mercedes S-Class. He argues that the car's disappointing sales are due, in part, to the XJ's distinctive design.

It remains unclear if the blander styling would also trickle down to the XF, but factions in the company are reportedly fighting to keep the current styling philosophy.

2016 Jaguar XJ could be more conservative and Germanic - report