In a quest to increase sales, Lincoln will be launched in China in the second half of 2014.
Lincoln will be launched in China in the second half of 2014.
The brand sees the country as a key market, because the Chinese luxury segment is expected to double by the end of the decade. In order to be successful, "Lincoln will distinguish itself by providing more individual and personalized motor cars, and a more personal and crafted experience to match."
According to Ford CEO Alan Mulally, "Lincoln is an important part of our plan, and introducing Lincoln in China marks the next step in our expansion in Asia and our commitment to serving customers in the luxury market. We recognize the growth potential for Lincoln in China, building on the growing appeal of our new Lincoln products and unique, personalized customer experience in North America."