With rejuvenated competition and an unstable European economy, Audi has pushed back their goal of becoming the world's largest luxury automaker by 2015.

With rejuvenated competition and an unstable European economy, Audi has pushed back their goal of becoming the world's largest luxury automaker by 2015.

Speaking with Sueddeutsche Zeitung, Audi CEO Rupert Stadler revealed their new target is 2020. He declined to give estimates on vehicle sales, but cautioned the "road [ahead] is getting bumpier."

Despite the lowered expectations, Stadler said "It is not about overtaking BMW tomorrow or the day after, but to seize and secure the top position."

 

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Audi goes pessimistic, pushes back deadline to become top luxury automaker