Coinciding with the anniversary celebrations will be the Korean market launch of the company's all-new luxury sedan codenamed BH.

Launch coincides with 40th anniversary

The all new, up-market Hyundai Genesis (or endearingly still referred to by Hyundai as BH) is set for a 29 December release party, coinciding with Hyundai's 40th anniversary. Of course, the luxury sedan will be released on home soil first before its world conquest commences.

To commemorate Hyundai's 40 years of growth, they will use a new official emblem for the year which will grace all advertising, product as well as corporate and in showrooms and sales / marketing events. The logo is made up of two brush strokes, combining elements of the past and future into one silhouette.

The Hyundai Genesis will be powered by a newly developed DOHC 32-valve V8 engine producing well over 300hp, should be able to hit 60mph within 6 seconds and is rear wheel driven. The Genesis is entering new territories for Hyundai, territories where BMW, Mercedes, Lexus and Infiniti are well represented.

Gallery: Hyundai Genesis Ready by 2008

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