With the intent of reaching an annual sales target of 200,000 units by 2018, Porsche needs several new models. Rumors have repeatedly suggested a new entry-level high-volume roadster positioned below the Boxster (pictured) would be the most obvious choice. However, Porsche has shot down the speculation once again.
"To build a Porsche for 30,000 euros currently doesn't fit our brand," commented Porsche Sales Boss Bernhard Maier. "The extraordinary purchase experience is not for free and the entry price is currently covered with the Boxster and in the future by the Macan."
Maier's comments follow previous reports that the entry-level roadster, known as project 551, was not canceled but put on the hold until 2017.
The sports car brand currently relies on the Cayenne to carry the slack accounting for half of their total sales in the first quarter of 2012. The launch of the sub-Cayenne Macan should further enhance the company's sales figures, but it is unlikely to be enough to reach their target given that Porsche sold only 117,000 units last year.