MINI is once again promoting their support of the London 2012 Olympic and Paralympic Games by surprisingly giving the MINI Rocketman Concept a color-intensive makeover inside and out.
MINI is once again promoting their support of the London 2012 Olympic and Paralympic Games by surprisingly giving the MINI Rocketman Concept a color-intensive makeover inside and out. It is surprising in the sense that the MINI Rocketman Concept was thought to be a potential new model that was canceled.
First revealed at the Geneva Motor Show 2011, the even smaller MINI was well received thus raising hopes it would eventually reach production. However, less than a year later, unconfirmed reports said the project had been canceled. Numerous development problems such as handling, stability and crash performance in such a small platform, which was 304mm shorter than the already dimunitive three-door MINI hatch, were cited as pushing cost too high. Now speculation suggest BMW is considering the vehicle once again as the new look concept will be showcased during the Olympic Games.
Adding to the speculation, recent reports placed BMW's i sub-brand at a tipping point and the automaker is currently considering contingency plans should sales fail to materialize. Could the Rocketman be part of that contingency plan as development funds shift away from the i sub-brand?
Prominentally incorporating the dark blue, red and white colors of the Union Jack flag, the new-look Rocketman concept features 18-inch light-alloy wheels, a grille made up of MINI logos and a Union Jack structured glass roof with LED lights.
More details in the press release below.