Created by automotive artist Ian Cook, the ultra-violet ad is based on a nocturnal image shot by car photographer Dominic Fraser. It was made using Camaro R/C cars that were driven over UV paint.

Chevrolet has unveiled a unique advertisement for the Volt.

Created by automotive artist Ian Cook, the ultra-violet ad is based on a nocturnal image shot by car photographer Dominic Fraser. It was made using Camaro R/C cars that were driven over ultra-violet paint.

Noting that the artwork had to be constructed in a dark room with black lights, Cook said "This is, quite simply, the hardest piece of work I've ever created. I was more or less creating it blind."

Despite the challenges, the end result is pretty impressive and is sure to attract a few onlookers.

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Chevrolet unveils ultra-violet Volt artwork [video]