Porsche's entry-level roadster is apparently headed for production in 2017.

Automobile Magazine is reporting the model - codenamed project 551 - hasn't been killed, just put on the back burner. While Porsche CEO Matthias Müller hinted at this possibility, we're starting to learn about why the model was delayed.

According to sources, Volkswagen decided the Bluesport would be too small and expensive for North America. Audi also wasn't thrilled about the fact that Porsche would be put in charge of R4 development.

Porsche even had issues of their own as their vast array of upcoming vehicles - including the Cayman and Macan - made the company wary of launching too many products at once. As one source explained "We need to concentrate on our cash-cows before entering a new segment where profit margins are notoriously critical."

As for the car itself, it will reportedly be offered as a coupe and convertible and ride on a "low-cost" version of the MSB-M platform. Power could be provided by a turbocharged 1.6-liter four-cylinder boxer engine that has outputs of 180 hp (134 kW / 182 PS), 210 hp (157 kW / 213 PS) and 240 hp (179 kW / 243 PS).


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