Mercedes AMG inaugurated its first stand-alone AMG Performance Center in Beijing with the world premier of the G63 AMG.

Mercedes AMG inaugurated its first stand-alone AMG Performance Center in Beijing with the world premier of the G63 AMG.

Located in one of Beijing's most prestigious shopping malls, the Sanlitun AMG Performance Center seeks to capitalize on the growing demand for top of the line luxury vehicles and SUVs, like the new G63 and SLS, which are prominently showcased in the main show room.

Already since 2008, there are 195 AMG Performance Centers in 18 countries, however, the new store in Beijing is not integrated in any existing Mercedes-Benz dealership as a shop-within-a-shop. The new AMG Performance Center in Beijing is the first of its kind but many more stand alone AMG shops are already being planned around the world.

"With this new AMG Performance Center in Beijing we hope to be able to attract and care for current and potential AMG customers. Here in Sanlitun Village North we enjoy a premium location, one where customers and all those interested can experience our brand claim "Driving Performance" intensely. The new store will act as an example for future "stand-alone" Performance Centers which are planned for other metropolis", says Ola Källenius, chairman of the Board of Management of Mercedes-AMG GmbH.

Full details in the press release below.

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Mercedes AMG opens first performance center in Beijing