The new premium cigarette brand, which has been in development for the past three years and targets domestic and international markets, launches on April 18 in South Korea.

For better or for worse - whether it's a tire smoldering burnout or just another spontaneous combustion incident - smoke is a natural symbol of Lamborghini vehicles. However, according to The Korea Herald, Lamborghini's fashion and merchandising arm, Tonino Lamborghini, has decided to take that association in a new direction. 

Already merchandising high-end lighters (pictured) and other smoking paraphernalia, Tonino Lamborghini has licensed exclusive global sales rights for South Korea's biggest tobacco maker, KT&G Corp., to use the famous Italian supercar maker's name and raging bull logo for a new cigarette brand named after the Italian fashion brand.

The new premium cigarette brand, which has been in development for the past three years and targets domestic and international markets, launches on April 18 in South Korea for a price of 2,700 won (~€1.80 / $2.40) per pack. 

 

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Lamborghini Bull logo set for South Korean cigarettes