The brand now puts the focus on the driver.
Volvo is taking a drastic step towards increasing safety in its vehicles. Starting from next year, all new cars of the Swedish brand will be limited from factory to a top speed of 112 miles per hour (180 kilometers per hour).
The automaker explains this safety measure is part of its Vision 2020 strategy, which aims for no one to be killed or seriously injured in a Volvo car by 2020. Described as “one of the most ambitious safety visions in the automotive industry,” Vision 2020 now expands its reach outside the in-car safety and assist technologies to include a focus on driver's behavior.
That’s necessary, Volvo says, because above certain speeds safety tech is no longer able to prevent severe injuries and fatalities if an accident happens. The manufacturer estimates that roughly 25 percent of all road deaths are caused by speeding.
“Volvo is a leader in safety: we always have been and we always will be,” Hakan Samuelsson, president and chief executive of Volvo, comments. "Because of our research, we know where the problem areas are when it comes to ending serious injuries and fatalities in our cars. And while a speed limitation is not a cure-all, it’s worth doing if we can even save one life.”
Another measure Volvo is investigating is a system that combines smart speed control and geofencing technology to automatically restrict speed in school and hospital areas. In addition to speeding, Volvo also recognizes intoxication and distraction as the two other major safety problems and plans to present ideas to tackle them too.
“We want to start a conversation about whether car makers have the right or maybe even an obligation to install technology in cars that changes their driver´s behavior, to tackle things like speeding, intoxication or distraction,” Samuelsson adds. “We don’t have a firm answer to this question, but believe we should take leadership in the discussion and be a pioneer.”
Volvo Cars, as a worldwide leader in safety, is sending a strong signal about the dangers of speeding and will limit the top speed on all its cars to 180 kph from 2020.
The company’s Vision 2020, which aims for no one to be killed or seriously injured in a new Volvo by 2020, is one of the most ambitious safety visions in the automotive industry. But realising that technology alone will not get it all the way to zero, Volvo Cars is now broadening its scope to include a focus on driver behaviour.
Research by Volvo Cars has identified three remaining concerns for safety that constitute so-called ‘gaps’ in its ambition to completely end serious injuries and fatalities in its cars, with speeding a very prominent one.
“Volvo is a leader in safety: we always have been and we always will be,” said Håkan Samuelsson, president and chief executive. "Because of our research we know where the problem areas are when it comes to ending serious injuries and fatalities in our cars. And while a speed limitation is not a cure-all, it’s worth doing if we can even save one life.”
Apart from limiting top speeds, the company is also investigating how a combination of smart speed control and geofencing technology could automatically limit speeds around schools and hospitals in future.
“We want to start a conversation about whether car makers have the right or maybe even an obligation to install technology in cars that changes their driver´s behaviour, to tackle things like speeding, intoxication or distraction,” said Mr. Samuelsson. “We don’t have a firm answer to this question, but believe we should take leadership in the discussion and be a pioneer.”
The problem with speeding is that above certain speeds, in-car safety technology and smart infrastructure design are no longer enough to avoid severe injuries and fatalities in the event of an accident. That is why speed limits are in place in most western countries, yet speeding remains ubiquitous and one of the most common reasons for fatalities in traffic.
Millions of people still get speeding tickets every year and traffic accident data from the National Highway and Traffic Safety Administration shows that 25 per cent of all traffic fatalities in the US in 2017 were caused by speeding.
People simply do not recognise the danger involved in speed, says Jan Ivarsson, one of Volvo Cars’ leading safety experts.
“As humans, we all understand the dangers with snakes, spiders and heights. With speeds, not so much,” said Mr Ivarsson. “People often drive too fast in a given traffic situation and have poor speed adaption in relation to that traffic situation and their own capabilities as a driver. We need to support better behaviour and help people realise and understand that speeding is dangerous.”
Beyond speeding, two other problem areas constitute ‘gaps toward zero’. As obvious a problem as speeding (and as difficult to end) is intoxication. Driving under the influence of alcohol or drugs is illegal in large parts of the world, yet it remains a prime reason for injuries and fatalities on today’s roads.
The other area is distraction. Drivers distracted by their mobile phones or otherwise not fully engaged in driving are another major cause of traffic fatailities. In many ways, they are equally dangerous as drunk drivers.
Volvo Cars will present ideas to tackle the problem areas of intoxication and distraction at a special safety event in Gothenburg, Sweden on March 20.