Nissan CEO Carlos Ghosn announced today the Datsun brand will return with sales starting in emerging markets such as India, Indonesia, and Russia from 2014. The new Datsun logo was also revealed.
Datsun was the name under which Nissan operated until adopting its current name back in 1981. The revived name is Nissan's third global brand alongside Nissan and Infiniti.
The new plan represents an investment of 33 billion Japanese yen ($395 million) in expanding its production at Nissan's Cikampek plant, located 80km outside of Jakarta. Total capacity will increase to 250,000 annually by 2014, with the workforce expanding to 3,300, and sales outlets are planned to increase to 150 by 2015.
"Nissan is bringing new jobs and new vehicles to Indonesia," said Ghosn at a media event. "We are going to expand our production capability and offer a new and exciting product line here."