Is it going to be the Buick Enspire?

General Motors has announced it will invest $36 million at its Lansing Delta Township in Michigan which currently manufactures the Chevrolet Traverse and Buick Enclave crossovers. In an otherwise boring press release (attached at the press release section below), the American automaker briefly mentions the huge investment should secure the production of a new crossover.

“We are proud of the hard work and commitment of the entire Lansing team and the Chevrolet Traverse and Buick Enclave are important products in our growing crossover portfolio,” Mary Barra, GM Chairman and CEO, commented during her visit to the plant. “This investment will allow us to prepare the plant for future crossover production.”

The last sentence from Barra’s statement basically confirms GM will launch a brand new crossover to join its already impressive SUV/crossover lineup. At this point, no exact details surrounding this vehicle are available and rumors claim GM is, in fact, working on a few crossovers across its brands. Some sources say the model in question could be the Buick Enspire, a rebadged version of the Cadillac XT4.

“For competitive reasons, GM is not disclosing specifics or timing related to the plant’s future products at this time.”

Buick trademarked the Enspire moniker in the first half of December last year. In April 2018, the automaker revealed a concept with the same name that was powered by a 550-horsepower (410-kilowatt) electric powertrain allowing for a 370-mile (596-kilometer) range. However, the production version of this car, expected to arrive before the end of this year, is expected to use conventional internal combustion engines.

Moving back to the Lansing plant, GM says it has invested more than $600 million into the factory since 2009. It’s the newest U.S. assembly line of the automaker and has produced more than two million crossovers since it opened in 2006.

Source: General Motors

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Lansing, Mich. — General Motors is investing $36 million at its Lansing Delta Township, Michigan assembly plant for future crossover production. Lansing Delta Township (LDT) currently builds the Chevrolet Traverse and Buick Enclave crossovers.

“We are proud of the hard work and commitment of the entire Lansing team and the Chevrolet Traverse and Buick Enclave are important products in our growing crossover portfolio,” said GM Chairman and CEO Mary Barra during a visit to the plant to meet with employees and community leaders. “This investment will allow us to prepare the plant for future crossover production.”

Since 2009, GM has invested more than $600 million into the Lansing Delta Township plant. For competitive reasons, GM is not disclosing specifics or timing related to the plant’s future products at this time.

Lansing Delta Township assembly, GM’s newest assembly plant in the United States, has built more than 2 million crossovers since the facility opened in 2006. With over 110 years of automotive history in the Lansing area, LDT is proud to be the first U.S. manufacturing facility to be a Gold Certified Leader in Energy and Environmental Design (LEED). Today, the plant operates two shifts of production and employs approximately 2,600 employees.

GM has strong presence in Michigan with more than 51,000 employees working at 33 locations. Michigan is home to more than 3,100 GM suppliers with more than $10 billion spent with those suppliers annually.