New 3 Series By BMW Individual Makes Gray Paint Look Cool

Gray is usually a dull color for a car, but BMW Individual's Dravit Gray shade is quite special.

2019 BMW 3 Series Sedan Dravite Gray Metallic

Adrian Padeanu

By: Adrian Padeanu

Feb 14, 2019 at 6:35am ET

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It comes as no surprise that one of the first dealers to get its hands on a high-spec version of the 2019 3 Series is UAE’s BMW Abu Dhabi Motors. Seen here is the shiny new G20, but not just any ordinary version of the Bavarian sports sedan as it’s a generously equipped 330i finished in a BMW Individual color.

Update:

Called Dravit Gray Metallic, the special shade will be available from summer 2019 in Europe and at home in Deutschland, it will set you back an extra €1,250 whereas the other regular metallic paints are available for €900. Got to pay more to stand out, right? BMW also offers this color for the new 8 Series grand tourer in both coupe and cabriolet forms, and there’s a good chance the 3 Series Touring will also have it following its expected debut next month at the 2019 Geneva Motor Show.

Gallery: 2019 BMW 3 Series Sedan Dravite Gray Metallic

2019 BMW 3 Series Sedan Dravite Gray Metallic

Getting back to this rear-wheel-drive 3 Series, it’s a high-end M Sport version with a Merino leather interior in cognac, which on the U.S.-spec model is an option available for $1,700. Also noticeable is the fine-wood trim oak grain on the center console, dashboard, and some other areas throughout the cabin.

As a refresher, the base 2019 BMW 3 Series Sedan starts off at $40,250 in this 330i configuration, with the xDrive model beginning from $42,250. The hotter M340i in both rear- and all-wheel-drive flavors will follow in July 2019, and there’s obviously going to be a range-topping M3 probably due to go on sale sometime next year.

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You’ve probably heard by now the new wagon won’t be coming to the United States, but you can still get the previous-generation model if you hurry. It’s available exclusively in the 330i xDrive specification for a starting price of $45,000.

Photos: BMW Abu Dhabi Motors / Facebook

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