For the first time in the history of the Skoda brand, media representatives were invited to the event before the new model's official premiere.
Press invited to Death Valley
There is no way to keep a new car hidden for long, and Skoda knows it. So, instead of letting us put the clues together like a connect-the-dots drawing, Skoda invited a select group of press representatives to take part in hot weather testing in the American Death Valley desert.
The journalists were presented with the next generation Skoda Superb powered by the 1.8 TSI/118 kW (160 bhp) engine and was only lightly camouflaged. One of the new technologies in the 2009 Skoda Superb is AFS (Adaptive Frontlight System) for the bi-xenon headlights. AFS has four modes of lighting, namely: Intercity (0-15km/h and 50-90km/h; regular dipped lights), City (15-50km/h; shorter but wider beam), Highway (90+km/h; wider and longer beam) and Rain (during low visibility; lower and wider beam).
Dr. Eckhard Scholz, Skoda Board of Directors said, “The New Superb is an exceptional car and brings a number of technical refinements and interesting solutions. That’s why we selected this untraditional form of presentation.” Further details will be revealed closer to the 2009 Skoda Superb world debut at the 2008 Geneva Motor Show next spring.