A vehicle based on the Chevrolet Beat concept, which swept through auto shows around the globe and the Internet earlier this year, will go into global production, Chevrolet announced today at the 2007 Los Angeles Auto Show.
Beat beats Groove and Trax
Last July at the New York Auto Show Chevrolet revealed three concepts, the Beat, Groove and Trax. GM set up a website and let consumers choose which one of the concepts should make it to production and the results are in. The Chevrolet Beat Concept has wiped the floor with the Groove and Trax concepts. “The people have spoken,” said Ed Peper, Chevrolet general manager, “Chevrolet was overwhelmed by the positive reaction to each of the ‘triplets,’ but the Beat was the clear winner.”
The Beat has been designed by the, former Daewoo, GM Design Studio in South Korea and will be situated in the fast growing A-class segment for the global market. Actually, not exactly global, the Chevrolet Beat will initially be targeted to 'everywhere but North America' (makes you wonder why the announcement was made at LA and not in Frankfurt, Tokyo or Seoul) with sales starting mid-2009.