Several new products are currently under consideration including a seven-seat crossover, new variants of the entry level CT hatchback as well as a production version of the Lexus LF-LC concept.
Lexus is preparing for a busy and fruitful 2012. Last year saw the end of the brand's 11 year reign as the best selling premium cars in the US. They were beaten to the top spot by German rivals BMW and Mercedes who ended 2011 as the top premium brands.
In response to this, lexus are preparing to launch an array of new products with a view to increasing sales by 21%. Last year lexus sold 198,552 vehicles in the US, but they are looking to push this figure past 240,000.
"We will grow more than any other luxury brand this year," said Mark Templin, Lexus general manager. "Our base plan is 240,000. But we think we can exceed that by a pretty good margin."
Several new products are currently under consideration including a seven-seat crossover, new variants of the entry level CT hatchback as well as a production version of the Lexus LF-LC concept. The latter of which appeals as the most exciting possibility.
Lexus would price the new sports coupe between $100,000 and $130,000 leaving plenty of room to launch a smaller coupe with a price closer to $70,000. Lexus have had a hole in this part of their product portfolio ever since the SC 430 was axed in 2010.
They are also looking to replace their aging frame-based LX and GX SUVs with unibody crossovers. It is considered that the technological advances has given the car-based trucks or crossovers sufficient pulling power, so heavy frames are no longer required.
Templin also confirmed the Japanese premium brand would not be dipping any lower in the market, so don't expect any new vehicles below the CT entry level model.