Much to the embarrassment of the Lincoln executives who had just unveiled their model. The new MKZ concept was looking less than the well-oiled machine they would have us think it is.

Much to the embarrassment of the Lincoln executives who had just unveiled their model. The new MKZ concept was looking less than the well-oiled machine they would have us think it is.

As this video shows, the model starts to smoke in full view of much of the world's media. Unfortunately for Lincoln a keen eyed cameraman from the Detroit Free Press was there to capture the moment on video.

"With the Lincoln MKZ Concept, we are not introducing a new car. We are essentially introducing a new brand," said Derrick Kuzak, Ford Motor Company group vice president for Global Product Development.

Hopefully this new brand has better reliability than the MKZ concept.

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Lincoln MKZ Concept literally smokes on show floor [video]