Targeted to the young consumers (<30), GM wants to inspire as well as be inspried by this dynamic demographic group known as Millennial which represents 80 million American consumers who make up 40 percent of today's potential car-buying public.
Chevrolet unveiled the Code 130R and Tru 140S coupe concepts at the 2012 North American International Auto Show in Detroit today.
Targeted to young consumers (<30), GM wants to inspire as well as be inspried by this dynamic demographic group known as Millennials. They represents 80 million American consumers who make up 40 percent of today's potential car-buying public with a combined $1 trillion in purchasing power.
"Chevrolet has always stood for making the aspirational attainable for all generations," said General Motors North America President Mark Reuss. "These two concepts interpret that vision for a new generation. We're seeking out our newest customers' opinions, listening to their advice, and engaging them in new ways."
These are the key features that Millenials want in a vehicle:
- Sedan-sized functionality in performance coupe form that seats four passengers
- Interior connectivity and convenience featuring storage, WiFi, smart phone integration with Chevrolet MyLink and heads-up display
- 40 MPG with a 1.4L Turbo Ecotec engine with approximately 150 horsepower
- Possible production price range in the low $20,000s
The Code 130R is a rear-wheel drive four-seat notchback coupe with aggressive body styling and flared fender. The vehicle bears a striking resemblance to the BMW 1-Series Coupe with a rear end lifted from the Camaro.
For the second concept, Chevrolet is calling the Tru 140S a front-wheel-drive "affordable exotic" four-seat sporty coupe. The three-door hatchback is based off the Chevrolet Cruze platform and envisions a plug-in-hybrid that features direct injection and stop-start technology.
Inside the concepts, connectivity and personalization enable the individualization that the generation says is essential.
"This buyer prizes connectivity. Allowing them to stay connected by integrating their personal devices through MyLink and WiFi enabling the vehicle to be their own docking station," according to Frank Saucedo, director of the GM North America Advanced Design studio in Los Angeles. "The interiors currently exist in 2D only. This allows us the flexibility to continue the discussion and encourage more dialogue as we continue to develop these concepts."