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Ford has launched a video game app that previews the 2013 Fusion.

Available for Android and iOS devices, the app challenges users to drive a "digitally camouflaged Fusion on a track toward video clips that feature insights on technology and design from key Fusion team members." That doesn't sound terribly exciting, but the car will slowly be revealed as part of the build up to its debut at the North American International Auto Show.

In a statement, Fusion marketing manager Samantha Hoyt said "We want to have an exciting and interactive way to build anticipation leading up to the reveal of the all-new Fusion. The app allows consumers to learn about the advanced technology and design of the car in a fun and easy-to-use way while reinforcing the transformative nature of the Fusion."

Gallery: 2013 Ford Fusion teased for Detroit debut [video]

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