With over seventy-five percent of customers being new to the Aston Martin brand, demand has outweighed sales causing a waiting period - something Aston Martin did not anticipate.

Aston Martin has released two videos promoting the Toyota iQ-based Cygnet city car.

The first video running 2:40 details Cygnet's hand-crafted production at Aston Martin's global headquarters in the UK. The film offers a peek into the craftsmanship and attention to detail that goes into each bespoke Cygnet which is characterized by 150 man hours it takes to produce each car.

In a second film, Cygnet is shown as the personal transportation of a Chinese celebrity traveling the busy streets of Hong Kong only to arrive at her final destination, a red carpet event.

Under the hood, the Cygnet has a 1.33-liter four-cylinder engine with 97 hp (72 kW / 98 PS) and 125 Nm (92 lb-ft) torque. It has a six-speed manual transmission which enables the model to accelerate from 0-100 km/h in 11.8 seconds and hit a top speed of 170 km/h (106 mph). In terms of efficiency, owners can expect to average 56.5 mpg UK (47 mpg US / 5 L/100km) with CO2 emissions of 116 g/km.

With over seventy-five percent of customers being new to the Aston Martin brand, demand has outweighed sales causing a waiting period - something Aston Martin did not anticipate. Regardless, Aston is riding the wave and hoping to upsell their new clientele into a core model as soon as possible.

The Aston Martin Cygnet is available in the UK, Europe, Hong Kong and Japan and sells for £31,000 (€37,844), ¥4,750,000 YEN and $603,578 HKD, respectively.

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Aston Martin Cygnet shows off hand-crafted production [videos]