Called the Aston Martin Asia Cup (AMAC), the series starts in 2008 and will consist of 12 races throughout the Asia Pacific region
Following China dealerships
Yesterday Aston Martin announced its co-operation with GruppeM to open two dealerships in China. With brand awareness currently at an all-time high in China due to the Bond movie Casino Royale, this seems the perfect time to move into the USD 6 billion luxury car market.
To sustain the brand awareness, if not enhance it, Aston Martin will be launching a one-make race series for Asia, not surprisingly called the Aston Martin Asia Cup (AMAC). The series will consist of 12 races throughout the Asia Pacific region covering China, Japan, Maleysia and Singapore. Each race will will feature 18 smoking hot Aston Martin N24 race cars powered by a 4.3 liter race developed engine first found in the V8 Vantage.
The AMAC will include a variety of 30 minute sprint races and longer endurance races, some will even support F1 events. Which leads us to believe in turn that Aston Martin really is moving in on Formula 1, especially after Robin Brundle has joined Aston Martin Racing as managing director, a post created especially for him.
Dr Ulrich Bez, Chief Executive Officer, Aston Martin said: “I am delighted that we are able to announce the Aston Martin Asia Cup for 2008, it will help greatly in communicating our brand values, performance, and product durability in this exciting new market.”