Billed as big news, the car appears to be a standard GTE with a red chrome wrap and some Swizz Beatz stickers.

Lotus has teamed up with rapper Swizz Beatz to unveil a special Evora GTE in New York City.

Billed as "big news," the car appears to be a standard GTE with a red chrome wrap and some Swizz Beatz stickers. This didn't please Facebook fans who responded with comments like "Swiss who?" and "This is big news? These are embarrassing times for Lotus..."

Questionable marketing aside, the car features a 3.5-liter V6 engine with 444 PS (327 kW / 438 hp). Other highlights include carbon fiber accents, Recaro seats and forged alloy wheels with Pirelli P-Zero Corsa tires.

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Lotus unveils Evora GTE by Swizz Beatz [video]