Audi is developing a new styling language which will attempt to give their three model lines (sedans/wagons, crossovers and sports cars) a unique identity.
Audi has been heavily criticized for making their models look alike, but that's about to change.
Speaking at a recent event, design director Stefan Sielaff confirmed Audi is developing a new styling language that will attempt to give their three model lines (sedans/wagons, crossovers and sports cars) a unique identity. Dubbed AQR, the program will establish common styling attributes that will only be used across certain body styles.
For example, sedans could get a sloping grille while crossovers would have a more upright one. This sounds like a minor change, so it will be interesting to see what the design team comes up with.
In addition, future e-tron models could receive bespoke styling to help distinguish them from their conventionally-powered counterparts.