Concept car features an exterior body that can display messages or information and a "navigation concierge".

Toyota has unveiled the Fun-Vii Concept at the Tokyo Motor Show.

The Fun-Vii's intention is to create a vehicle where "people, cars and society are linked," according to Toyota. Features include an exterior body that can be used as a display space for messages or other information. Toyota does not mention advertising specifically, though.

The inside of the cabin is similar too where much of the interior can also function as a display space where themes can be adjusted to suit the mood. Toyota also calls the Fun-Vii's navigation system a "navigation concierge" but doesn't really explain how it differs from a standard navigation with voice guidance.

The Fun-Vii is able to communicate with surrounding cars and infrastructure and much of its functionality can be operated remotely via a smart phone.

The Toyota Fun-Vii measures 4,020 mm in length, 1,745 mm wide and stands 1,415 mm tall with a wheelbase of 2,750 mm. The concept car seats three.

Gallery: Toyota Fun-Vii concept anticipates future mobility [video]