In an odd bit of advertising, Buick is promoting the Verano as the cure for back pain and bad hair-dos.
Over the years, we've come across an endless stream of marketing hyperbole, half-hearted claims and pure bull. What we haven't seen are seats designed to accommodate ponytails - until now.
This odd infographic, put out by Buick, has all the hallmarks of a late night infomercial. It helps your back! It protects your hair! It's only $23,470 if you order now! But wait, there's more!
Jokes aside, Buick says engineers spent "at least 1,000 hours" to develop these magical seats that prevent 'hot spots' and protect your hair-do. By utilizing foam supports and plush padding, the leather-clad thrones apparently position your body for ideal comfort.